Rite Foods partners Lagos Chamber of Commerce and Industry on International Trade Fair

CITIZENS COMPASS —Rite Foods Limited, the leading food and beverage manufacturer in the fast-moving consumer goods sector, has partnered with the Lagos State Chamber of Commerce & Industry (LCCI) for the 37th Annual Lagos International Trade Fair (LITF) and is fully prepared to exhibit its unique brands that have been the hallmark of distinctiveness in their market segment.

The forthcoming 37th edition of the Annual LITF, with the theme “Connecting Businesses, Creating Value,” will be held from Friday, 3rd to Sunday, 12th November 2023.

This event serves as a platform for Rite Foods Limited to refresh consumers and participants with its 13 variants of the Bigi Carbonated Soft Drink, the Bigi Premium Drinking Water produced under high hygienic conditions with global best practices in purification, Fearless Energy Drink in its two flavours: Classic and Red Berry, the premium Sosa Fruit Drink with its five variants: Apple, Orange, Cranberry, Mixed Berries, Orange, Passion & Mango (OPM) as well as Rite Spicy Beef and Bigi Beef Sausage Rolls.

Activities at the event, among others, will include an exhibition by 200 companies from China, an Entertainment Village showcasing Nigeria’s creativity in entertainment, a Children’s Corner offering juvenile experiences and the LITF Tech Hub for technology entrepreneurs.

Additionally, the Africa Hall, one of the Chamber’s instruments for boosting Intra-African trade under the African Continental Free Trade Agreement (AfCFTA), will host representatives from 54 African countries. The event will also feature the participation of the Lagos Island Connect, a not-for-profit organization that promotes impactful policies and practices within Lagos Island and beyond, as well as the LCCI Mentees, which consist of young entrepreneurs showcasing their developments.

Chairman of the Trade Promotion Board at LCCT, Engineer Leye Kupoluyi, commended Rite Foods Limited for their collaboration on this year’s LITF. He emphasized that this fair, the largest in the country, will be an avenue for the exhibition of innovative products and services across various industry verticals, offering investors the opportunity to engage with the economic system for developmental benefits.

Kupoluyi also announced that the first three days of the event will be free for all exhibitors and visitors as one of the benefits of LCCI’s 135th-anniversary celebration, encouraging them to leverage this opportunity for networking and product promotion.

Ajibade Adedotun, the Media and Insights Manager of Rite Foods Limited, expressed the company’s alignment with the LITF’s values, as reflected in its product portfolio produced with state-of-the-art factory and cutting-edge technology. 

Rite Foods Limited’s remarkable growth earned the company recognition as the highest gainer in 2023 in the recent Top 50 Brands evaluation, where it jumped 14 places upward from its 44th position in 2022 to the 30th position in the ranking. 

This achievement is particularly notable given the strong competition, including multinational companies with larger marketing budgets. Rite Foods Limited’s rapid ascent is indeed a phenomenal feat, considering it was a relatively unknown indigenous brand just five years ago.

Furthermore, Rite Foods Limited’s products, including the Bigi Cola variant of the Bigi Carbonated Soft Drink, the Fearless Energy Drink, and the Bigi Beef Sausage Roll, received “Best Value for Money” awards in their categories at the recent BrandXchange Consumers Value Awards. 

Its Sosa Fruit Drink also won the “Outstanding New Product of the Year – Juice” award at the prestigious Marketing Edge Brands & Advertising Excellence Awards, both in Lagos.