CITIZENS COMPASS – THE Christians Association of Nigeria (CAN), has described as ” insensitive, offensive, and totally unacceptable” the way and manner the Easter advert of FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, undermines the crucification of Christ.
CAN warned companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products,
The religious body said it was considering serious sanctions on the firm, including a boycott of their products.
The organisation said it would not tolerate any attempt to trivialise or disrespect the Christian faith.
CAN in a statement issued on Monday by its General Secretary, Joseph Daramola, said the advertisement was not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.
He said, “Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.
“FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond. We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
” We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns. We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.
“We recall a similar incident in the past when Sterling Bank Plc used a crucifixion imagery to promote their product. We condemned it then, and we condemn it now. We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialise or disrespect our faith. Be warned!”
All efforts made to get the company’s reaction proved abortive as calls put through to its consultant, Dr Kunle Hamilton, could not go through neither did he reply to the SMS sent to his number as of the time of filing this story.
But when contacted, the Corporate Communications Manager of the company, Nkechi Njemanze, disclosed she’s on holiday.
She added that she would send an email address that could be contacted for a reaction.
However, as of the time of this report, she had yet to send the email address.
–The Punch
